A series of films that featured and celebrated the life stories and achievements of 6 inspirational Special Needs Individuals from Pakistan. 1 X 90 Second Adfilm, along with 6 individual testimonial films.

The campaign was produced within schedule to play at a public event organised by SPED and its partners to celebrate World Disability Day on 3rd December 2019. The individual stories were also played out on social media one week prior to gain viewership and drive engagement.

We hope the films could in many ways open the eyes of the general public to the sentiments and stories of some inspirational special needs individuals in Pakistan. The final outcome of course was for us to create a more inclusive environment and learn to see special needs individuals as an integral part of society with unique personalities.