The films were shot using Cinema Cameras with cinematic lighting, professional actors within extremely tight budgets and timelines to meet the schedule of British Council Pakistan’s staggered release of the campaign on social media and in the communities they serve.

In total, we delivered 8 Films, 9 Radio Spots in 3 regional languages in addition to Urdu. Each of the films was also adapted into 60 second spots, with accompanying photography and 8 posters. In all, we delivered close to 100 Products on this campaign to the complete satisfaction of the British Council Awaz II Team.

The content went on to drive BC-Pak’s work in social cohesion, social justice and inclusion targeting Urdu, Saraiki, Pashto and Punjabi speaking communities around Pakistan.

Issues for behavioural change covered:

Gender-Based-Violence

Minority Rights

Transgender Rights

Child Marriage

Conflict avoidance and resolution